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Case Studies

Due to the nature of our work, our clients and any identifying information remain strictly confidential.

Enterprise Case Study: Software giant with image issues
This market leader set its sights on transforming a negative market image into a key strength.

We worked with marketing and security teams to establish a 1-year programme of freely available educational materials including online training, in person training, cross-country tours, partner engagement conferences, and downloadable white papers. An international advertising campaign tied the communications goals to each deliverable.

Services
Communications strategy
Operational strategy
Subject area expertise provided in security marketing
Results
15,000 IT professionals received a minimum of 1 day of education for free over 6 months
Marketing analytics conducted before, during, and after the campaign showed substantially stronger approval of the brand


SMB Case Study: Firm seeks profitability in changing markets
After decades servicing clients in the currently shrinking publishing industry, this large communications firm required a fresh focus.

As with all of our SMB clients, we sat down with the principal to conduct a top-down review of the company and its assets, and discussed the firm’s vision and future goals. Based on the stated business goals, we worked closely to create a long-term strategic outlook and roadmap for new client acquisition and retention, an online services spin-off, several acquisition plans, existing client profitability, and effective marketing targeted to attract corporate business. Pricing was an issue in this competitive field filled mainly with freelancers, so we emphasized the strength of their large and more experienced delivery team.

After concluding two sales in this new market on our client’s behalf, this proof of concept allowed a conservative client to adopt and employ the new marketing strategy.

Services
Business advisory
Communications strategy
Results
After 4 months, the firm showed a 100% increase in monthly profit
Business owner refocused attention on client lifetime value, rather than solely on capabilities.


SMB Case Study: Technology start-up ready to grow faster
A thriving technology start-up was never-the-less encountering growth pains. The founder’s exceptional skill and experience with technology, a desire to maximize client satisfaction and on-going hands-on involvement with every project were foundational to the company’s success, and yet limiting its further growth. The company had tactical successes with several enterprise clients. While revenues were high, profits were minimal, they were ready to expand the consulting staff base and their foothold in the market and to work more strategically with enterprise clients. They turned to us for our full suite of business advisory services.

After an initial top-down review of the company and its assets, we discussed the founder’s future goals and vision. Based on the stated business goals, we worked closely to create a long-term strategic outlook and roadmap for staff growth and retention, lower expenses, improved financial management, and effective marketing support for the burgeoning sales team.

We concluded the engagement by designing a series of one-on-one training sessions, essentially an executive MBA program, for the time-constrained founder and his senior team.

Services
Business advisory
Operational strategy
Communications strategy
Results
50% growth in revenue over 12 months
Repositioned founder as strategic advisor to enterprise clients


Non-Profit Case Study: Silicon valley NGO without go-forward strategy
The executive director of this young NGO engaged us to provide communications services, with the support of the board, to expand their market presence and drive donations. The organization lacked both business and communications strategies, relying on creative though ad-hoc tactical promotion, and personal network connections.

We worked with the ED to establish longer-term organizational goals including growth and staffing plans, and set fund-raising goals to support these. To support this desired growth, we located a professional experienced in non-profit fund raising, reworked all marketing materials, including event promotion and support, establishing a senior advisory board of leading scientists, and assisting the ED in more positive promotional efforts.

Services
Business advisory
Assets Management
Communications strategy
Results
Tripled funding base in 10 months
Communications and business plans adopted by Board of Directors
Established prestigious annual conference for supporting individuals
Repositioned ED as member of the Board of Directors


Enterprise Case Study: Long-Distance Health Care and Privacy
A public sector health care organization had created a network enabling doctor-to-doctor communication between urban specialists and remote patients/hospitals/GPs, furthering the reach of urban health care expertise and enabling doctors to consult remotely on health issues. In order to use the most cost effective communication mechanism, the organization decided that a private network would be built using the internet. In order to maintain privacy, security technology was required to implement this.

Because information was going to be shared between organizations, the privacy policies of all organizations needed to be amalgamated and to ensure that all policies were met, the most stringent policy had to apply to all.

Services
Operational strategy
Communications strategy
Subject-area expertise provided in privacy audit and assessment
Results
Co-ordination of all co-operating institutions’ privacy policies so that they were amalgamated and covered; had to use the most stringent policy
Policy review for all organizations
Training of various institutions to handle properly the exchange of information due to varying legislative jurisdictions being impacted



Non-profit Case Study: Donations, Allocations and Privacy
The funding committee of this post secondary educational institution’s alumni association wanted to ensure that its proceedings from fundraising were allocated without any bias. >> read more

 
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